National Road Safety Week

Turn Tyres into Travel – Win a $10,000 Trip with Kumho!*

Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.

Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71 , the Ecsta PS71 and the Ecsta PS72.

Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

Release the champion within and hit the road with Kumho Tyres, where innovation and performance drive success. The versatile range, including advanced designs like the Ecsta PS71 , PA51 , and Crugen HP71 EV , offers a winning solution for every driver—whether you demand precision on the track, comfort for long tours, or specialised tyres built for electric vehicles. Choosing Kumho Tyres means equipping yourself with the tools to conquer any road. From the high-performance edge of the PS71 to the versatile dependability of the PA51 and the efficiency-driven innovation of the HP71 EV, each tyre is crafted to deliver excellence. With a commitment to safety, durability, and cutting-edge technology, Kumho ensures every journey feels like a victory. Read ahead to find out more, or visit the friendly team at Rutherford Motors to find your next Winning Deal.

Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system.

Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.

Discover Tasmania’s Natural Beauty: A Scenic Trip Adventure Australia's island state, Tasmania, is a haven for road trip enthusiasts seeking breathtaking landscapes, charming towns, and unique wildlife encounters. Embark on a memorable journey through this picturesque destination, where every turn reveals a new facet of natural beauty. This road trip itinerary is designed to make the most of your Tasmanian adventure, complete with camping tips, caravan park recommendations, and must-see roadside attractions. Itinerary: The Ultimate Tasmanian Road Trip Day 1: Hobart to Port Arthur Begin your journey in Hobart, Tasmania's capital, and head southeast to the historic site of Port Arthur. En route, detour the stunning Tasman National Park for panoramic coastal views. Stay overnight at the NRMA Port Arthur Holiday Park , offering caravan and camping facilities with modern amenities.

Kumho Tyres Help Volkswagen Adventurers Achieve Second Guinness World Record In Two Months